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About NNNY

The Approach

There are two keys to vibrantly healthy skin—routine and treatment.

Without the right routine, even the best skincare treatments will under perform.

Without the right treatments, regular and regimented skincare routines will fail.

NNNY sits at the intersection of routine and treatment. Understanding the interplay between the two—and the role it has in creating healthy, luminous skin—is why NNNY has become Japan’s most sought-after skincare brand.

 

The Ethos

Our brand is built on a belief in minimalism—that less truly is more.

We believe that gently cleansing and moisturizing the skin does far more for your beauty than applying a cabinet-full of creams, balms, masks, and sprays.

That a bathroom littered with toners, exfoliators, and astringents is simply unnecessary for a busy professional like you.

And we know that pure, natural botanicals sourced from the most pristine places on Earth are better for your skin than anything else.

At NNNY, we don’t conceal, we heal—we invite your skin to repair itself from the inside out.

 

The Products

NNNY is a company rooted in nature.

Our products feature the finest ingredients from the four-corners of the Earth.

Hand-picked by NNNY founder, Yuko Nishio, these ingredients are used for the simple fact they are what is undeniably best for your skin.

Although ingredients like Mozuku seaweed from Okinawa, Yuzu lemon from Tokushima, or wild cherry blossoms from the Izu Islands are not easily obtained, Yuko has made a conscious choice to use them.

Why?

Because they are the very best.

These are ingredients that maximize rejuvenation, reinforce natural resistance to damaging UV-light, and encourage your skin to glow.

To learn more about our exclusive, natural, high-quality ingredients, click here.